Johannesburg – Martina Biene is the
new Head of the Volkswagen Brand in South Africa, effective 1 October 2018.
Martina Biene, who was previously the Head of
Product Marketing for the Volkswagen brand in Wolfsburg, will be responsible
for the Volkswagen brand in the South African market.
Martina has 16 years of experience in the
Volkswagen Group, having worked in Product Planning and Product Marketing for
Luxury Vehicles and the Volkswagen Brand, both in Germany, Belgium and
Luxemburg.
Biene replaces Carla Wentzel who has been
appointed as the
Group Managing Director of Volkswagen Group Ireland, which represents the
Volkswagen, Audi, SEAT, Skoda and Volkswagen Commercial brands in the Irish
market.
Prior to leading the Volkswagen Brand, Carla Wentzel
was in a Group role that included accountability for Planning and Logistics,
IT, Marketing Research, Dealer Training and Customer Centricity Programme.
"We wish Carla Wentzel and Martina Biene every
success in their new roles and are confident that their energy, passion and
commitment to the
automotive market will benefit their new teams
respectively,“ said
Thomas Schaefer, Chairman and Managing Director: Volkswagen Group South Africa.
